Every story has a beginning, and mine started with a question: what's my next step? After finishing high school, I wondered whether to pursue journalism or a career in communication. Ultimately, I was accepted to the University School of the Bilbao Chamber of Commerce to study Marketing and Business Management. My time at university helped me realize that I wanted to continue my education in this field, and thanks to a market research course, I discovered that this world is more complex than I had imagined. I spent a year in Germany, where I studied psychology and focused on improving my German and English. Upon returning, I decided to specialize in the latest marketing tools. I completed a Master's degree in Digital Marketing with the goal of understanding different strategies and learning how to use the tools to implement them in each strategy. Later, I fulfilled my dream of studying for a Master's degree in Neuromarketing and Consumer Behavior, where I gained an understanding of how our brains respond to different marketing and advertising tools, as well as data interpretation methodologies for analysis. Currently, I'm working on what sparks my curiosity: e-commerce. I'm also learning every day so that this story continues to unfold.
Hobbies
Sport
Sport has always been important in my life. During my school studies I was on the school football team, and I have surfed, longboarded and snowboarded a couple of times.
Currently, I try to do gym sports several days a week and friendly matches of padel, futsal or 7-a-side football.
Cinema
I've always been a big fan of cinema; I try to go to the cinema every week to see the premieres or any kind of film that's showing.
My favorite genre is horror, but I also enjoy the "superhero" theme. I'm not a film critic, I just like watching movies and talking about them.